Mastering the 6 Pillars of Persuasion - How to Excel in Job Interviews
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2023-05-04 - 00:15
Are you currently in the process of job hunting? If so, you may know that job interviews can be nerve-wracking experiences. You want to make a great impression on your potential employer, and you want to convince them that you're the best candidate for the job. That's where persuasion comes in.
Being persuasive in a job interview is important. You want to communicate effectively and make a lasting impression on your interviewer. Fortunately, there are several tactics you can use to be more persuasive in job interviews.
In this article, we'll be discussing the six pillars of persuasion and how you can use them to your advantage in job interviews. By understanding these techniques, you'll be better equipped to communicate your skills, experience, and value to your potential employer.
So if you're looking to increase your chances of landing your dream job, keep reading. In the following sections, we'll delve into each of the six pillars of persuasion and provide you with actionable tips that you can use to improve your communication skills in job interviews.
Reciprocity
Reciprocity is a powerful tool in our communication arsenal. It's based on the idea that if you do something nice for someone, they'll feel compelled to return the favor. Essentially, it's the golden rule, βtreat others how you want to be treated,β but in action.
When it comes to job interviews, reciprocity can be a game-changer. By starting with a small gesture of goodwill, like bringing a copy of your resume or complimenting the interviewer on their outfit, you can set the tone for a positive and productive conversation.
But it's not just about doing something nice for the sake of it. The key to using reciprocity effectively is to be sincere and authentic. If you're just going through the motions, your efforts will come across as insincere and disingenuous.
One of the most effective ways to use reciprocity in a job interview is to do your homework. Research the company and the position you're applying for, and come prepared with thoughtful questions and insights. This shows that you're genuinely interested in the company and that you've put in the effort to learn more about them.
Another way to use reciprocity is to ask the interviewer about their own experiences and interests. This shows that you're not just focused on yourself and that you value their perspective. It also gives you an opportunity to learn more about the company culture and what they're looking for in a candidate.
Reciprocity is all about building rapport and establishing a connection with the person you're talking to. By starting with a small gesture of goodwill, you can create a positive impression and set yourself up for a successful interview.
Liking
Liking is an important concept when it comes to job interviews. It's no secret that people are more likely to say yes to someone they like. But what exactly does it mean to like someone? And how can you use this to your advantage during an interview?
Liking is simply the act of feeling affection or admiration for someone. It's a natural human tendency to be drawn to people who are similar to us or who we perceive as attractive, friendly, or competent. In job interviews, building a rapport with the interviewer is key to making a good impression and increasing your chances of landing the job.
So, how can you use liking in job interviews? First and foremost, it's important to be yourself and let your personality shine through. Don't try to be someone you're not, as this can come across as insincere. Instead, focus on being friendly, engaging, and showing a genuine interest in the position and the company.
Another way to use liking in job interviews is to find common ground with the interviewer. Look for similarities in your backgrounds, interests, or experiences and use these as talking points. This can help to build a connection and establish a sense of rapport.
Finally, remember that small gestures can go a long way in building liking. This can be something as simple as a friendly smile, a compliment, or a sincere thank you at the end of the interview. These small acts of kindness can leave a lasting impression and help to build a positive relationship with the interviewer.
Overall, using liking in job interviews is all about building a connection with the interviewer and showing that you're a likable and friendly candidate. By being yourself, finding common ground, and showing small acts of kindness, you can increase your chances of making a positive impression and landing the job.
Persuasion & Scarcity
Persuasion and scarcity are powerful tools that can be utilized in job interviews to increase your chances of getting hired. The concept of persuasion involves convincing the interviewer to see things from your perspective, while scarcity involves creating a sense of urgency or exclusivity.
To use persuasion, it's important to focus on building a strong case for yourself and clearly communicating your strengths and abilities. This can be done by providing specific examples of your past successes and demonstrating your knowledge and expertise in your field. It's also important to actively listen to the interviewer's questions and concerns, and to address them directly in your responses.
Scarcity, on the other hand, involves creating a sense of urgency or exclusivity around yourself as a candidate. This can be done by highlighting your unique skills or experiences that set you apart from other candidates, or by emphasizing the limited time or opportunities available for the position.
For example, you could mention that you have a specialized skill set that is in high demand, or that you have a unique perspective on a particular issue that is highly valued in the industry. You could also mention that you have received other job offers or have a limited amount of time available to accept an offer, which can create a sense of urgency for the interviewer to make a decision.
Ultimately, using persuasion and scarcity in job interviews can help you stand out from other candidates and increase your chances of getting hired. However, it's important to use these tactics ethically and authentically, and to ensure that your focus remains on building a genuine connection with the interviewer and showcasing your unique strengths and abilities.
Consistency
Consistency is a powerful tool in any situation where persuasion is necessary. It's a psychological concept that refers to our natural tendency to want to be consistent in our beliefs, attitudes, and behaviors. Essentially, once we've made a decision or taken a stand on something, we're more likely to stick to that decision or stand, even in the face of new information.
In a job interview, consistency can be a valuable asset. If you can get your interviewer to agree with you on small, seemingly inconsequential points early on in the interview, they're more likely to agree with you on bigger, more important points later on. The key is to establish consistency in your views and values early on.
To do this, start by doing your research on the company and the position you're interviewing for. Look for information about the company's values, mission statement, and culture. Then, when you're in the interview, try to align your own views and values with those of the company.
For example, if the company places a high value on teamwork and collaboration, emphasize your own experience working on teams and your belief in the importance of collaboration. By doing this, you're establishing a consistent message that aligns with the company's values, which can make you a more attractive candidate.
Consistency can also be established through your tone and body language. Make sure that your words, tone, and body language are all in sync and convey the same message. This can help to build trust with your interviewer and make you appear more credible.
Overall, consistency is a valuable tool in any job interview. By establishing consistency in your beliefs, values, and message, you can build trust, establish credibility, and increase your chances of persuading your interviewer to see things your way.
Authority
Authority is one of the most effective ways to influence people. It involves establishing yourself as an expert or a figure of authority in a particular field or area. In job interviews, authority can be an incredibly powerful tool for persuasion.
To use authority effectively in a job interview, you should start by establishing your credentials. This could involve highlighting your relevant experience, education, or any other qualifications that make you a strong candidate for the position. You could also reference any notable achievements or awards that you have earned in your field. By doing so, you are establishing yourself as an expert in your area of expertise and someone who is well-suited to the job.
Another effective way to use authority in a job interview is to reference the opinions or advice of other experts in your field. This could involve citing research studies, industry publications, or the opinions of respected figures in your field. By doing so, you are positioning yourself as someone who is well-informed and up-to-date on the latest developments and trends in your industry.
Examples of how authority can be effective in a job interview might include citing your experience as a leader in your field or referencing your participation in professional organizations or events. You could also reference any publications or research papers that you have written, or any speaking engagements that you have given on the topic.
Using authority effectively in a job interview involves establishing yourself as a credible and knowledgeable source of information in your field. By doing so, you can help to persuade the interviewer that you are the best candidate for the job.
Additional Tips for Being More Persuasive in Job Interviews
When it comes to job interviews, being persuasive can make all the difference. While the 6 pillars of persuasion we've discussed so far can certainly be effective, there are a few additional tips that can help take your interview skills to the next level.
First and foremost, confidence is key. It's important to believe in yourself and your abilities, and to convey that confidence to the interviewer. This can be done through your tone of voice, body language, and the way you present yourself overall.
Active listening is another important aspect of being persuasive in a job interview. Make sure to listen carefully to the interviewer's questions and comments, and respond thoughtfully. This not only shows that you are engaged in the conversation, but can also help you tailor your responses to better fit the needs of the position.
Emphasizing the benefits of hiring you is another powerful way to be persuasive in a job interview. Instead of simply listing your qualifications, highlight how you can add value to the company and what sets you apart from other candidates.
Finally, tailoring your responses to the specific job and company you are interviewing for can also be highly effective. Do your research beforehand and find out what the company values and what they're looking for in a candidate. Then, use that information to shape your responses and show why you're the best fit for the position.
By incorporating these additional tips along with the 6 pillars of persuasion, you can increase your chances of being successful in your job interviews and landing the job of your dreams.
Conclusion
In conclusion, the 6 pillars of persuasion can be incredibly powerful tools in job interviews. By utilizing reciprocity, liking, persuasion and scarcity, consistency, and authority, you can leave a lasting impression on the interviewer and increase your chances of being offered the job.
However, it's important to remember that each pillar may not be effective in every situation. It's up to you to read the room and determine which pillars to emphasize during the interview. Additionally, it's important to not come across as manipulative or insincere in your approach.
So, if you want to be more persuasive in job interviews, start by understanding these six pillars and practicing them in your interactions with others. But also, remember that being genuine and authentic is just as important. Confidence, active listening, emphasizing benefits, and tailoring your responses are additional tips that can help you be more persuasive in job interviews.
Overall, job interviews can be nerve-wracking, but with these tools at your disposal, you can feel more confident and in control during the interview process. By emphasizing your strengths, understanding the company's needs, and showing your enthusiasm for the position, you can increase your chances of standing out from the crowd and landing your dream job. Good luck!